Federal Merchants

FRESH NEW LOOK

FRESH NEW LOOK

Sailor Jerry Spiced Rum's new bottle draws inspiration from namesake Norman ‘Sailor Jerry’ Collins.

SUN KISSED GIN

SUN KISSED GIN

Fresh strawberries & locally sourced rhubarb make this an aromatic, fresh, smooth & dangerously drinkable Gin.

FIREBALL WHISKY

FIREBALL WHISKY

Live it, love it, shoot it - what happens next is up to you!

BUFFALO TRACE

BUFFALO TRACE

Meet our new Kentucky Straight Bourbon Whiskey produced by Buffalo Trace Distillery!

Latest News

DISTILLER OF THE YEAR

Let’s Celebrate! Once again William Grant & Sons won the top awards at the 2018 International Wine & Spirits Competition! ...

Federal distributes Sazerac brands

SouthTrade International Appoints Federal Merchants & Co as Distributors of select Sazerac Company brands including Buffalo Trace Bourbon and Fireball...
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New Events

Sailor Jerry Pins &

22 Auckland Bars joined us for a day full of competition, bowling, & Sailor Jerry - what could’ve be better? Big thanks to everyone involved for making the...

Gin Jubilee 2018

Dancing Sands Gin, Hendrick’s Gin, & Elephant Gin took part in this years East Imperial Gin Jubilee! East Imperial Gin Jubilee is the world’s premier gin...
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Our brands

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