Federal Merchants

About us

We are a leading independent alcoholic beverage company based in New Zealand. We’ve been championing quality brands in Beer, Cider, Liqueurs, Spirit, Wine and Non-Alcoholic since 1999.
15 years later, and we’d say job well done. The knowledge and expertise we’ve built over that time means providing the best service to our clients has become second nature to us.
About
About

Story so far

We are Federal Merchants & Co, although you may remember us as Federal Geo Limited. Since 1999 we have been working hard to build a reputation as a successful, NZ owned, and customer orientated independent beverage distributor. We’ve grown up alongside the New Zealand liquor industry, and with 15 years of shared innovation, change, and experience behind us, we are experts in delivering great levels of service and flexibility. Since day one, we’ve had the pleasure of representing some of the nation’s best domestic brands, as well as bringing some of the world’s leading international brands to local shores.
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About

Quality Products

​Federal Merchants & Co. is committed to working with high profile and award winning brands. We have over 60 brands within our multi-beverage portfolio. Our philosophy has always been to align ourselves with international and domestic brands with potential for growth, and who are leaders in excellence and consistency within their categories. Our portfolio is the result of hard work, passion, and devotion to creating a product range that’s enjoyed by consumers not only right now, but for many years to come.
About
About

Independent & 100% NZ owned

​Proud to be 100% New Zealand owned and run since day one, Federal Merchants & Co. is privately owned by Aidin Dennis and Mark Mayers and other senior management. Aidin and Mark bring a wealth of experience in the beverage industry to the company, and are involved with all aspects of the business, making sure that we’re constantly working at our best. They are complimented by a team of professional and focused staff, who are brand orientated and service driven.
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About

Passionate about what we do

​Federal Merchant & Co. has always been dedicated to working with high profile international and domestic brands, and building growth within the New Zealand market. With brands like ours, it’s easy to be passionate about them. Once we start a relationship with a brand, or a customer, we are in it for the long haul; we won’t stop until we see absolute success. It’s this passion that drives us to exceed in delivery service, flexibility, and building brands in the New Zealand market.

Our brands

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