Federal Merchant & Co.

Story so far

We are Federal Merchants & Co. Since 2001 we have been working hard to build a reputation as a successful, customer orientated independent beverage distributor. We’ve grown up alongside the New Zealand liquor industry, and with 20+ years of shared innovation, change and experience behind us, we are experts in delivering great service and flexibility. We are proud to be representing some of the nation’s best domestic brands, as well as bringing some of the world’s leading international brands to local shores.

Quality Products

Federal Merchants & Co is committed to working with high profile, award-winning brands. We have over 80 brands within our multi-beverage portfolio. Our philosophy has always been to align ourselves with international and domestic brands with potential for growth, and who are leaders in excellence and consistency within their categories. Our portfolio is a range to be enjoyed by consumers now, and for years to come.

Independent & 100% NZ owned

Proud to be 100% New Zealand owned and operated since 2001, Federal Merchants & Co is privately owned by Aidin & Clare Dennis, Mark Mayers and other senior management. Both Aidin and Mark bring a wealth of experience in the beverage industry to the company and are involved with all aspects of the business. They are complimented by a team of professional and focused staff, who are brand orientated and service driven.

Passionate about what we do

​Federal Merchant & Co. has always been dedicated to working with high profile international and domestic brands, and building growth within the New Zealand market. With brands like ours, it’s easy to be passionate about them. Once we start a relationship with a brand, or a customer, we are in it for the long haul; we won’t stop until we see absolute success. It’s this passion that drives us to exceed in delivery service, flexibility, and building brands in the New Zealand market.