Story so far
We are Federal Merchants & Co, although you may remember us as Federal Geo Limited. Since 2001 we have been working hard to build a reputation as a successful, NZ owned, and customer orientated independent beverage distributor. We’ve grown up alongside the New Zealand liquor industry, and with 15+ years of shared innovation, change, and experience behind us, we are experts in delivering great levels of service and flexibility. Since day one, we’ve had the pleasure of representing some of the nation’s best domestic brands, as well as bringing some of the world’s leading international brands to local shores.
Federal Merchants & Co. is committed to working with high profile and award winning brands. We have over 60 brands within our multi-beverage portfolio. Our philosophy has always been to align ourselves with international and domestic brands with potential for growth, and who are leaders in excellence and consistency within their categories. Our portfolio is the result of hard work, passion, and devotion to creating a product range that’s enjoyed by consumers not only right now, but for many years to come.