Federal distributes Sazerac brands

October 1st 2018

SouthTrade International Appoints Federal Merchants & Co as Distributors of select Sazerac Company brands including Buffalo Trace Bourbon and Fireball Cinnamon Whisky

Effective 1st October 2018, SouthTrade International is pleased to announce the appointment of Federal Merchants & Company as distributors of select Sazerac Company brands in New Zealand, including Buffalo Trace Kentucky Straight Bourbon, Fireball Cinnamon Whisky, Buffalo Trace’s famed antique collection of whiskies and Monte Alban Mezcal.

Ray Noble, managing director of SouthTrade International explains, “We’re excited about our new partnership with the team at Federal Merchants & Co. They have a like-minded, passionate approach to our great industry and we know that the Sazerac brands will complement their fantastic portfolio. We have big plans for Fireball and Buffalo Trace in New Zealand and we know that Aidin and the team at Federal Merchants will help us realise this ambition. We’d like to thank the team at Ticketyboo for their hard work on Buffalo Trace and Fireball over the last eight years.”

“We are absolutely delighted to welcome these brands to the portfolio,” says Aidin Dennis, Federal Merchants & Co’s chief executive officer. “We continue to focus on premium value brands that complement our portfolio and are thrilled to be strengthening our spirits offering with these international market leaders.

“We recognise the same family values in Sazerac and SouthTrade that we pride ourselves on and it is what has made us a successful Kiwi owned business. It is these values that will allow for a successful partnership. We look forward to expanding the distribution footprint of these Sazerac brands in New Zealand,” concluded Dennis.

As of the 1 October 2018 the Sazerac brands will be distributed solely by Federal Merchants & Co. in New Zealand.

For further information, please contact:

Bho Patel (Head of Marketing) at Federal Merchants & Co - bho@federalmerchants.co.nz | 0212776088About Federal Merchants & Co.