Federal Merchant & Co.

From October 1, 2024, multi award-winning Strange Nature Gin will be distributed across New Zealand by premium beverage distributor Federal Merchants & Co.

Known for its alluring packaging and innovative production process Strange Nature Gin is crafted from the spirit of New Zealand’s Marlborough wine region, using a pure spirit distilled from premium Sauvignon Blanc wine. The clean white spirit is distilled with the only botanical it needs, the one that defines gin – Juniper – providing its unexpected taste profile.

Strange Nature’s Rhys Julian commented about the new partnership, “Firstly, I would like to thank Giesen Group, who have done a stunning job over the last three years in helping to build the Strange Nature brand in the New Zealand
market. At the same time, we are delighted to transition over the distributor management to Federal, a distributorship that has an excellent track record of growing both local and international super premium spirit brands.
We have ambitious plans for the New Zealand market and confident that a like-minded company such as Federal can help realise them.”

Federal Merchants & Co.’s Michael Morton said “We are very excited to bring Strange Nature into the Federal family of brands and to further strengthen our position in locally owned and produced products. We have admired from a
distance the great job Rhys and the team have done on the brand so far and we look forward to being a big part of the future growth of Strange Nature here in New Zealand.”